Delhi Daredevils Announces Zero-Waste IPL Matches at Feroz Shah Kotla Stadium
Sustainable waste management initiative is aimed at promoting proper collection and segregation of waste including Polyethylene Terephthalate (PET)
Delhi Daredevils, the Indian Premier League team (“the team”), today announced a ‘Zero Waste’ initiative to support sustainable waste management for all the home matches at Feroz Shah Kotla Stadium. The initiative is aimed at promoting segregation of the waste at source and developing capacities inside and outside the stadium for proper waste segregation.
This collaborative initiative is being facilitated by Coca-Cola India and implemented by Ramky Waste Management Group. As part of this initiative, separate bins will be installed across stands in the stadium and fans will be encouraged to use the right bin for trash disposal. Further, a trained team will ensure the collected waste is sent for proper recycling.
Hemant Dua, CEO, Delhi Daredevils said “Every year, there is a growing realisation to reduce waste that goes into the landfills. Through this initiative, we’re trying to spread awareness about the importance of judicious waste disposal and waste management in association with our partner, Coca-Cola India.”
Ishteyaque Amjad, Vice President, Public Affairs, Communications & Sustainability at Coca-Cola India & South West Asia said, “As one of the sponsors of Delhi Daredevils, we’ve taken the responsibility of ensuring proper waste collection and management during these matches. The Zero Waste initiative is in line with Coca-Cola’s goal of a ‘World without Waste,’ which aims to collect and recycle the equivalent of 100 percent of its packaging worldwide by 2030. While segregation of waste is a simple and easy process, it requires behavioral change. Through this step we want to create awareness about proper waste management and encourage a culture of sustainable recycling.”
This initiative will channel the collected PET waste towards recycling into various products. The team and Coca-Cola India will also work together on a joint communication campaign through digital and social media as well as in-stadium messaging to promote source segregation of waste.
About Dare Devils
Delhi Daredevils (DD) is a franchise cricket team representing the city of Delhi in the VIVO Indian Premier League (IPL). Established in 2008 as one of the eight founding teams of the IPL, the Delhi franchise is owned by the GMR Group and JSW Group. Along with the Feroz Shah Kotla Stadium, Delhi has a second home stadium at Raipur where it hosted two IPL matches in 2013 on the invitation of the Government of Chhattisgarh. The team has participated in all the ten editions of the IPL so far and has made it to the semi-finals in 2008 and 2009, topping the table in the latter edition. The 2012 season was the most successful season for the team, as it reached the playoffs of the IPL and the semi-finals of the Champions League Twenty20. For the 2018 VIVO IPL season, Delhi Daredevils has brought on board Australian legend Ricky Ponting as their head coach and two-time IPL winner Gautam Gambhir as their captain.
About Coca-Cola India
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Thums Up Charged, Thums Up Charged Zero Sugar, Fanta, Limca, Sprite, Sprite Zero, Maaza, Maaza Gola, Maaza Refresh, VIO flavoured milk ‘Almond Delight’ and ‘Kesar Delight’, Minute Maid range of juices, FUZE tea, Georgia and Georgia gold range of hot and cold tea and coffee options, Aquarius, Schweppes, smartwater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.