Survey: Consumers Want Supply Chain Visibility and Performance or They will Switch Brands
78% of Respondents Indicate that ETA and Real-Time Location Information are Most Important
According to a global survey, 78% of consumers want to receive updates on the status of their orders when purchasing goods, and they won’t hesitate to switch brands if supply chain performance fails to meet their expectations.
The survey, conducted in February by YouGov and sponsored by Infor, a leading provider of industry-specific cloud applications, polled 6,285 consumers, including a nationally representative sample of consumers in France (1,016), Germany (2,105), the UK (2,035) and the United States (1,129).
Seventy-eight percent of consumers surveyed expect to receive updates on the status of their orders. Of that group, nearly half (49%) of consumers said Estimated Time of Arrival (ETA) information – and a further 29% said real-time location information – is most important to know, when waiting for a purchase to be delivered at home or to a pickup location.
Further, the survey showed that consumers will switch brands if supply chain performance doesn’t keep pace with their expectations.
According to the survey, it can suggest that consumers are more likely to switch brands related to their day-to-day needs, including groceries (59%), household products (53%), fashion/footwear (40%), and health & beauty products (37%). However, even in product categories such as high-tech (35%), furniture (32%) and automotive (19%), consumers indicated that they would switch brands if supply chain performance faltered.
Infor had sponsored a similar YouGov survey in 2016.
“In 2016, we asked similar questions and at that time, among millennials (18-34), fashion was rated number one,” said Greg Kefer, Vice President of Marketing for the Infor GT Nexus Commerce Network. “Now, we are seeing categories such as food and beverage and consumer products rank ahead of fashion, with high-tech not far behind. This is an indication that consumer expectations are on the rise across product categories.”
In our business, supply chain visibility is frequently cited as a foundational element of innovation and transformation,” Kefer added. “Companies must be able to ‘see’ across the vastness of their global supply chains, so they can identify gaps and make improvements.”
However, GEODIS recently surveyed 623 supply chain executives and found that only 6% of companies believe they’ve achieved full supply chain visibility. (See GEODIS 2017 Supply Chain Worldwide survey.)
In working with customers, Infor has found that for consumers, next-day or even same-day delivery of goods is becoming the expectation, versus the exception. And, as the YouGov survey suggests, this expectation goes beyond e-commerce/retail into other industries.
“Consumers can now get very granular information about product status and location, and they increasingly are associating supply chain performance with brand preference,” Kefer said.
In fact, the YouGov survey revealed that nearly half (48%) of consumers said they know what the “supply chain” is. Awareness of the supply chain was particularly high in the UK (77%) and the United States (58%) – markets typically characterized by retail/service-centric economies.
Ultimately, companies that sell to other businesses also must face the reality that their customers also are consumers, who see first-hand supply chain innovation (or lack thereof) when shopping online or on their mobile devices.
Consumers now expect a supply chain visibility solution as part of the brand experience.
About the Infor GT Nexus Commerce Network
The Infor GT Nexus Commerce Network is the world’s largest cloud-based, multi-enterprise commerce network for global trade and supply chain management. Over 55,000 businesses across industry verticals, including Adidas Group, Caterpillar, Columbia Sportswear, DHL, Electrolux, Levi Strauss & Co., Nestlé, and Puma share GT Nexus as their standard, multi-enterprise collaboration platform. This enables all network participants to operate with a core, real-time, and always-on set of information across multiple supply chain functions. The platform helps customers optimize the flow of goods, funds and trade information, from the point of order, through final payment. For more information, please visit www.gtnexus.com.
Infor builds business software for specific industries in the cloud. With 16,500 employees and over 90,000 customers in more than 170 countries, Infor software is designed for progress. To learn more, please visit www.infor.com
Note to editors:
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 6,285 adults. In France (1,016), Germany (2,105), the UK (2,035) and the United States (1,129). Field work was undertaken between Feb. 12-15, 2018. The survey was carried out online. The figures have been weighted and are representative of all adults (aged 18+) in each country. An even weighting was applied to each country to find an “Overall Average.”
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