Toyota Kirloskar Motor leads the way in driving “Road Safety” across India

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Mr.Naveen Soni among other dignitaries at the inauguration of Toyota's safety education program event held at IIT Delhi
Mr.Naveen Soni among other dignitaries at the inauguration of Toyota's safety education program event held at IIT Delhi

Toyota Kirloskar Motor leads the way in driving “Road Safety” across India

  • Trained 7 lakh plus school children through Toyota Safety Education Program across India
  • “Toyota Safety Education Program”, an road safety initiative emphasizing on the importance of instilling a positive behavioral change in children towards building safer roads 
  • Program reaffirms Toyota’s commitment and long-term ratification of road safety in India 
Naveen Soni- Vice President, Toyota Kirloskar Motor
Naveen Soni- Vice President, Toyota Kirloskar Motor 

Toyota Kirloskar Motor [TKM] reiterated its safety crusaders mission by curating a special road safety awareness program for children here in the capital city today. This initiative in association with Delhi Traffic Police and IL&FS Education and Technology Services Limited, is a part of Toyota Safety Education Program (TSEP) which is aimed at improving the road safety crisis in the country by inculcating safe road behavior in children and youth. This pan India program strongly advocates the need to start training young and nurture minds to bring out a positive behavioral change eventually towards making Indian roads safer.

Organized at Indian Institute of Technology – Delhi, over 250 school childrenfrom Delhi, Mumbai and Bangalore along with a wide array of stakeholders, including the World Health Organization (WHO), National Council of Educational Research and Training (NCERT), Delhi Traffic Police, Hospitals, NGOs and others played an active part towards developing responsible road users.

The program also saw a series of educative and interactive sessions like quiz programs, demonstrations and skit competitions which educates on citizen’s rights on the city road and the subject of road safety from the perspectives of the children with an aim to instill such safety routines as their daily habits. This also provides a good platform to outreach the road safety awareness to masses at large.

According to studies, it is alarming to note the road accident statistics where as many as 1.46 lakh people lost their lives in 4.60 lakh road accidents across the country last year, which roughly translates to 400 deaths a day.*

TKM has developed the TSEP module emphasizing on the road safety aspects,while incorporating the feedback received from the schools. Also, this program entirely focuses on sustainability and bringing about an attitudinal change through multiple intervention with different age group based module [to cover Grade 6 to Grade 9]. This module aims to encouragethe school children to demonstrate the project based on the learnings of TSEP program.

Framework of the TSEP ProgrammeFramework of the TSEP Programme 
Commenting on theroad safety scenario and Toyota’s role in driving a positive change, Mr. Naveen Soni, Vice President – Toyota Kirloskar Motor said, “India loses about 3% GDP each year due to road mishaps. Beyond losing valuable lives, the social and economic impact caused by every road accident is sizeable to affect our country’s productivity. At Toyota, SAFETY dominates our mission in the country, andwe have been zealously implementing interventions to improve the road safety profile of our country since 2005.

Our focus has not only been on manufacturing safe cars but also to bring in a positive behavioral change in the society on safe road practices. Children are the change agents who can bring desirable transformations in the society. We are strong advocates of the fact that safety messages should be seeded in school curriculum which ultimately will serve as an enabler to drive positive behavioral change. Through initiatives like “Toyota Safety Education Program”we hope to impart invaluable road behavior lessons to youth which will last with them for a lifetime, in turn create a ripple effect in the society. I extend my sincere gratitude to all the participants present here today and let us all pledge to work together to ensure safe road systems for our future generations.”

Speaking on this road safety program collaboration with Toyota, Mr. Depender Pathak, IPS – Special Commissioner of Police [Traffic] Delhi, said, “Most of the road accident victims are youths and the ever increasing vehicles population on our roads highlight the urgency and importance for taking up this cause. It is incredibly important to get children up to speed on safety, as they shall be the safety ambassadors and influencers of the society going forward. Today, any effort, big or small, taken towards improving driving habits and arriving at solutions that will make our city roads more safe and secure can go a long way. We appreciate the concerted efforts and leadership taken by Toyota Kirloskar Motor and other representatives at all levels who share the goal of Delhi Traffic Police Department of making safer roads for the next generation.”

Toyota’s Relentless Efforts to Champion Safest Cars with Safest Drivers

In pursuance of its deep rooted safety mission, Toyota Kirloskar Motor has been consistently engaged in Road Safety initiatives since 2005 through various pan India campaigns. The all encompassed safety initiatives under CSR include campaigns, targets even the children to start the awareness at an early age.

Toyota Safety Education Program (TSEP) is yet another social contribution initiative of Toyota Kirloskar Motor. Launched in 2007, TSEP is an interactive learning program targeting school children between the age group of 10-14 years. The success of the program and favorable response received from the children, teachers and parents propelled TSEP to extend its activities on a national scale. So far, TSEP has covered more than 7,00,000 school children across Delhi, Mumbai, Chennai, Kolkata, Bangalore and Hyderabad. Needless to mention, this year marks 10 years of successful implementation of TSEP parting impactful road safety training to more than 7 lakh school children across India, under this Toyota’s safety initiative.

Launched in line with the company’s vision of “Safest car with safest driver”, TKM set-up Toyota Driving School across India in cities like Kochi, Lucknow, Hyderabad, Chennai [2 driving schools], Kolkata, Faridabad, Vijayawada and Surat. With the launch of Toyota Driving School across India, the company aims to bring down the rising number of road accidents caused majorly due to human error. The training module will integrate technical expertise along with enhancing behavioral skills to create awareness about safety nationwide.

Toyota Kirloskar Motor has also conducted Driver Training & Health Check-up programs in airport across New Delhi, Bangalore and Hyderabad with participation from over 4,000 drivers educating them on safe driving practices and importance of good health & wellbeing. During this campaign 700 drivers were diagnosed with vision problems and were provided free spectacles.

Further, the company has also rolled out safety model schools, as part of Team Toyota Activity (TTA)” – a project aimed at sensitizing a larger community through school children, thus expanding its reach in the society on road safety. The model has been successfully implemented in Kochi, Delhi, Varanasi and Hissar.

Safest Cars: Etios was first in its segment to standardize Air bags in driver and passenger side. The company went set a safety benchmark with “The New Platinum Etios’, being in the first in the industry to standardize Anti-Lock Braking System with Electronic Brake-force Distribution across all Toyota models & in all grades. Additionally, there are also new dual ISOFIX child seat locks for all models & all grades, added to ensure safety of children. Testament to its position as one of the segment leaders in terms of passenger safety, the Etios was presented with the coveted 4 Stars in Global NCAP Crash Test adult occupant safety for the year 2016.

*Report by MoRTH


Overview of TKM

Company name Toyota Kirloskar Motor Private Limited
Equity participation TMC: 89%, Kirloskar Group: 11%
Number of employees Approx. 7,000 +
Land area Aprox. 432 acres (approx.1,700,000 m2)
Building area 74,000 m2
Total Installed Production capacity Upto 3,10,000 units

Overview of TKM 1st Plant

Established October 1997 (start of production: December 1999)
Location Suburb of Bangalore, Karnataka State
Products Innova, Fortuner manufactured in India. Prado, Land Cruiser and Prius imported as CBUs.
Installed Production capacity Upto 1,00,000 units

Overview of TKM 2nd Plant

Start of Production December 2010
Location On the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State)
Products Corolla Altis, Etios, Etios Liva, Etios Cross, Camry & Camry Hybrid
Installed Production capacity Upto 2,10,000 units

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