Vogue Presents India’s First Ever Magazine Cover Shot on a Smartphone
The May 2018 cover features actor Aditi Rao Hydari and has been shot on the OnePlus 6
In a first for the Indian market, fashion bible Vogue India presents the country’s first magazine cover shot on a smartphone. The May 2018 cover sees Aditi Rao Hydari captured on the soon-to-be-launched OnePlus 6 by ace photographer Errikos Andreou. Styled by Vogue India’s Fashion Director, Anaita Shroff Adajania, Hydari is seen in a striking spring-summer ensemble. Her picture-perfect features have been captured deftly by the smartphone.
On using the OnePlus 6 for the cover image, photographer Errikos Andreou said, “As professionals, we are used to having chunky heavy cameras to shoot for assignments. So, the biggest advantage of shooting with a smartphone is the convenient size of the device and the resulting ease of portability. Also, the phone monitor with its large resolution is a great guide for image taking. You are looking at the photo before you even take it.”
Andreou added, “For the cover shot, we opted for naturally lit photos, using bouncers to manipulate the light. The OnePlus 6 offers a ‘pro’ option of shooting in ‘raw’ which is a photo file with added information that allows you to modify images once they are captured and alter aspects like light, warmth, brightness, contrast, colour, etc; much like the file of a professional camera.”
Cover star Aditi Rao Hydari said, “This cover proves how our phones are multitasking super machines. And it’s the first in India so congratulations to the amazing team of Vogue! I’m happy and excited to be a part of this special innovation.”
When asked about the thoughts behind this cover innovation, Alex Kuruvilla, Managing Director, Condé Nast India said, “We are a world obsessed with taking pictures and a smartphone being able to do justice to a cover shot is a great testament of the continual advancement of technology. Apart from being a first for the Indian market, this cover innovation is also a first for Vogue globally.”
For more information and updates on #ShotOnOnePlus6, follow @VOGUEIndia on Instagram, Facebook and Twitter and OnePlus India on Instagram, Facebook and Twitter.
About Vogue India
Vogue India, launched in September 2007, celebrates the modern Indian woman and her growing sphere of influence across all aspects of life. The ultimate fashion bible, Vogue brings together the best of global and Indian fashion, beauty, people, luxury, travel and culture. Regarded as a leading opinion leader and trendsetter, Vogue India engages audiences across multiple interactive platforms, which include its monthly print edition, website (Vogue.in), Instagram, Twitter and Facebook. The brand also hosts some of the best-known events and properties of the country—Vogue India Fashion Fund, Vogue Beauty Awards, Vogue Fashion’s Night Out, Vogue Fashion’s Night.in, Vogue Wedding Show, and the recently launched Vogue Wedding Company—and has also produced a television talk show, Vogue BFFs, which aired on Colors Infinity.
Vogue India is the 17th edition of the global media powerhouse and is a 100 per cent owned subsidiary of Condé Nast International. For over 100 years, Condé Nast has produced some of the finest, most successful and iconic media brands worldwide.